The Weak Shop
DDB Canada / BC Dairy Foundation
Tangram's Role:
Concept GenerationIndustrial Design
Pre-Market Renderings
CAD Documentation
Prototyping
Manufacturing Liason
Tangram Design teamed up with TribalDDB and the BC Dairy Foundation to create a series of products "for those feeling a little weaker than normal".
Research showed that teens understand the long-term strength benefits of milk, but they don't always grasp the short-term gain - the fact that milk gives you energy. DDB Canada creatively paired this insight with the broader societal desire for short cuts, best exemplified by the explosion of gadgets and miracle tools featured in infomercials and stores. The result - a series of 10 hilarious products that now star in a number of viral infomercials and pop-up shops.
While the concepts themselves might appear a bit silly - it took some serious work to design, develop and prototype all of the items in a timeline more typical to advertising than product development. Tangram Design was responsible for developing the product concepts, mock-ups, mechanical design and prototype production.
Check out all of the products as well as the infommercials at www.theweakshop.com
